Social Media for Engineers and Scientists

Jon DiPietro
Principal, Bridge-Soft, LLC and Domesticating IT, LLC

In Stock Date: 
11/18/2011
Print Price: 
$48.95
Print ISBN: 
978-1-60650-251-8
Pages: 
228
Binding Type: 
Softcover
DOI: 
10.5643/9781606502532

This is a terrific book...If you are an engineer, scientist, technologist or just plain interested, you should read this book.This book will explore the rising phenomena of internet-based social networking and discuss the particular challenges engineers and scientists will have in adapting to this new, content-centric environment.-- Walt Boyes, Editor in Chief, ControlGlobal.com

Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. The problem is, those are exactly the skills required to create compelling content.

This book will help engineers and scientists re-acquire those right-brain skills and put them to best use in the new world of internet-based social media technologies.

Some Key Features include…

  • Emphasizes the growing role that social media technology—like Facebook, LinkedIn, Twitter, will play in professions like science and engineering
  • How to understand the importance of continuous streaming of content over time for both professional presence and for collaborative effort—the key in today’s team approach to engineering and science
  • Valuable help for quantitative people like engineers and scientist in setting up social media sites, requiring qualitative skills

If you are a professor or instructor interested in using this title in your course, please fill out our desk copy request form and we will review your request.

Jon DiPietro

Jon DiPietro is the founder and principal of Domesticating IT, an internet marketing consultancy and blog. He is a Certified Inbound Marketing Professional and holds multiple leadership positions in the International Society of Automation, including Director of the Water/Wastewater Division and VP-elect of the Strategic Planning Department. He is a frequent speaker on Internet marketing and social media and is a certified Inbound Marketing Professional. Jon is a past president of the Boston Section of the International Society of Automation.