Healthcare Administrators

Sickle Cell Disease: The Evil Spirit of Misshapen Hemoglobin

Sickle Cell Disease
Print Price: 
$49.95
E-book Price: 
$29.95
In Stock Date: 
01/14/2017

Todd T. Eckdahl

Sickle cell disease (SCD) is the most common genetic blood disorder in the world. Millions of people in the world have SCD and about 300,000 babies are born with it each year. Readers will learn about the major symptoms of SCD, including chronic anemia, delayed growth, spleen dysfunction, opportunistic infections, vision loss, leg ulcers, stroke, and heart problems. The book explains how the primary cause of SCD is a gene mutation that causes hemoglobin to polymerize in red blood cells, making them adopt an abnormal sickle shape.

Little Book of Healthcare Marketing: Helping Clinics and Practitioners Build Brand and a Thriving Practice

Little Book of Healthcare Marketing
Print Price: 
$49.95
E-book Price: 
$29.95
In Stock Date: 
08/31/2016

Drew Stevens

Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients.

Genetic Diseases or Conditions: Cystic Fibrosis, The Salty Kiss

Genetic Diseases or Conditions
Print Price: 
$49.95
E-book Price: 
$29.95
In Stock Date: 
07/14/2016

Todd T. Eckdahl

Cystic fibrosis (CF) is one of the most common genetic diseases, affecting about 70,000 people throughout the world, with over 1,000 new cases diagnosed each year. This book describes the symptoms of CF including lung disease, digestive problems, pancreatic insufficiency, liver disease, intestinal obstruction, and infertility. It explains how CF is caused by mutations in the CFTR gene encoding a protein ion channel that maintains the balance of salt and water in the lungs and other organs.

Practice Management for Healthcare Professionals

Print Price: 
$49.95
E-book Price: 
$29.95
In Stock Date: 
09/14/2015

Drew Stevens

Healthcare is one field that remains a growing industry according to the U.S. Bureau of Labor. As the youngest baby boomers continue to ascent in age the need to employ qualified health care personnel to both prevent and treat medical issues increases. BLS suggests that there will be substantial growth in the healthcare field from practitioners to operations personnel including administration and technology.

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