Social Media for Engineers and Scientists

Jon DiPietro

In Stock Date: 
Print Price: 
Print ISBN: 
E-book Price: 
E-book ISBN: 
Binding Type: 

This innovative, forward-looking book explores the rising phenomena of internet-based social networking and discusses the particular challenges engineers and scientists have in adapting to this new, content-centric environment. Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free knowledge and applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, and have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. This book helps engineers and scientists re-acquire those right-brain skills and put them to best use in the new world of internet-based social media technologies. It emphasizes: The growing role that social media technology--like Facebook, LinkedIn, Twitter, and others will play in professions like science and engineering How to understand the importance of continuous streaming of content over time for both professional presence and for collaborative effort--the key in today's team approach to engineering and science

If you are a professor or instructor interested in using this title in your course, please fill out our desk copy request form and we will review your request.

Jon DiPietro

Jon DiPietro is the founder and principal of Domesticating IT, an internet marketing consultancy and blog. He is a Certified Inbound Marketing Professional and holds multiple leadership positions in the International Society of Automation, including Director of the Water/Wastewater Division and VP-elect of the Strategic Planning Department. He is a frequent speaker on Internet marketing and social media and is a certified Inbound Marketing Professional. Jon is a past president of the Boston Section of the International Society of Automation.